No doubt about it. This is a weird and worrisome moment. The Coronavirus has impacted almost every single industry, including the Antiques and Vintage industries. Antique Shows and Flea Markets are being cancelled left and right. Social Distancing has caused many retail locations to close their doors, or severely limit operating hours. No need to panic. Now is the PERFECT time to learn to use Social Media to increase awareness of your business, grow your customer base, and make ONLINE sales!
Social Distancing and the Antiques Industry
Social Distancing is the new normal. We are all at home, and if you are like me, you are kind of pacing the floor, looking for things to do, apart from hours of Netflix or eating junk food. Regarding Social Distancing and the Antiques Industry, now is the perfect time to to invest in your business, and learn to use Social Media!
I heard recently that many of the major cable and internet providers are increasing bandwidth for their customers. Why? Because of Social Distancing. Because thousands of businesses are encouraging working from home. Because colleges and universities are suspending classes, or ending the semester entirely. And that means, millions of people are on their computers and phones ALL DAY LONG.
Now is the ideal time for you to build a strong presence for your business online. And Social Media is FREE.
It takes time to introduce yourself and your business. It takes time to build trust and confidence in you, your business, and the quality and authenticity of the antiques and vintage you are selling. Take advantage of the time you are spending at home! Now is the PERFECT TIME to learn to use Social Media to build your business!!
Getting Social With The Curious Cowgirl Podcast
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Getting Social with The Curious Cowgirl
I know 100% what it feels like to be starting something from scratch. And I when it comes to leaning something new for a business I OWN, and LOVE, into which I have poured my heart and soul. That’s even more pressure.
In my Digital Course, I will take you step-by-step, through the process of setting up a Business Facebook and Instagram Account. Slowly. Carefully. Methodically. I don’t want you to feel rushed, or hurried.
I will show you how to post images, and video and links. We will discuss hashtags. And content creation. And scheduling posts, so you aren’t chained to your Social Media.
And, what makes my Digital Course great? You can move as slowly or as quickly as you’d like. You can rewatch any lesson as many times as you need to, until you get the hang of it. You have access to the entire course for LIFE. There’s no time limit. No clock counting down. You move through each lesson at your own pace.
And as I created each lesson, I put myself right back in my own shoes….at 46 years old…learning all this Social Media stuff from the ground up. I thought about what confused me. I thought about what overwhelmed me. I thought about what felt difficult for me. And I created this Digital Course, teaching the basics of Facebook and Instagram Social Media, so you can feel comfortable and confident on those platforms.
Digital Marketing and Social Media
How will Social Media help you cultivate new customers?
- Build A Credible Relationship, regardless of geography, with your Followers. And Followers can, and often do, become customers.
- Connect with Like-Minded People. Familiar with the phrase “birds of a feather flock together”? Social Media brings flocks of like-minded people together!
- Diversify your marketing efforts. Keep placing paper ads! That’s where your community has been for years. But guess what. Your next generation of customers aren’t looking at print. They are looking at their phones and their computers. Your business needs to be there too!
- Drive traffic to your website. If you have a web site, and rely on that site to produce sales, there’s no better way to get potential customers, then via Social Media.
Promote a Special Date-Specific Event
Are you organizing, or participating in, an Antique Show, a Flea Market, a special Event at an Antique Mall?
Then I highly encourage you to enroll in The 30 Day Social Media Ramp-Up Mini Course! It’s only $79, and in this mini-course you will learn:
- How to get your Social Media Strategy organized BEFORE the Show begins
- How to promote on Facebook (and get other participants to participate too)
- How to promote on Instagram (and get other participants to join-in too)
- How to quantify the reach of the Social Media push, and use this information to market future shows!
Imagine what a HUGE impact could be made in raising the awareness of your businesses, which would increase the foot traffic at your venue, and significantly increase the probability of more sales….for EVERYONE!
Take Advantage of Social Distancing and Working From Home
You know what friend? I have FAITH in you! When I say, if I can do it, you can do it too….I’m serious! I’m not a “techy” person…but I’ve learned a thing or two about technology, and I want you to know what I know!
I’m not a natural “marketer.” I did not study marketing in school. Everything I’ve learned, I’ve leaned by hard work and study, and from a jillion different sources. I don’t want you to have to seek-out a jillion different sources to learn what I have learned. I’ve consolidated it all into ONE easy-to-follow Digital Course.
I want YOU to to learn how to get your business in front of more people, who have the potential to be your customers. And I want you to do that on Facebook and Instagram.
And I would be delighted to show you how!!! Take advantage of Social Distancing and the Antiques Industry.
My classroom doors are OPEN….and my Signature Course Price is discounted from $259 to $159 through May 31! But if you are still unsure if enrolling in this course is right for you, I’d like you do a little homework. This is EASY and will take you 10 minutes or LESS.
I want you to take this little Quiz, to see which Social Media Platforms are going to be the best fit for your Antique or Vintage Business. If you have ever wondered which platform you really should be concentrating on…this Quiz will help you answer that important question. Simply click here to take the short Quiz.
Let’s Get Social Together!!!!Tags: Antiques | Digital Course | French Antiques | Social Media | Vintage | Vintage Shopping